Friday, 16 November 2012

Context

At the start of the project I wanted my audience to mainly be the fashion industry using light to manipulate the figure into thinking that it is something it is not eg using a a larger model and by using light and Photoshop manipulate the fashion industry into using in their magazine – Helene storey fine art base however with a fashion context- dressed and suits dissolving into water
helene storey- 'wonderland'


However that changed through the course of my project and became more fine art photography based trying to it unclear to the viewer what they are looking at because the images are stained by different effects such as my textured drawings, colour filters, and the wet plate effect.
My audience are the type of people that go to scream or whisper gallery two galleries I know about because a friend used to work there. 'Promotes and established artists along with innovative cotemporary talent' one artist at scream had light books on the walls Malgosia Stepnik similar ro my own work. 'Established as part of the London art scene showcase artist on a global platform', they are always looking for something new and different.My audience are the type of people who go to these galleries they want to see something a bit different techniques they have not seen before, be confused and intriguid. Art that is accessible to anyone who wants to see modern or contemporary art, anyone who has a passion for art/ photography they should have accessibility to it.



Layout similar to Tyler shields (shown below)photographs shown in a seqence. Or even in a gallery space and a massive version of my book on the wall human size so the audience can interact with turn these huge pages to see what layer has been taken off the to to reveal  the figure slowly.

Another place to put it in sex mode digestion a digital magazine that promotes fashion, culture and the arts with psychoanalytic angle which is something I have been looking at in my lecture and seminar, modern bodies freuds theories etc. Free and availed worldwide accessible to very one.




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