i-D Magazine

'i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspire.'

The consumers of i-D can really vary because it is so diverse there is something for everyone in it. It gives off such a fun vibe particularly for the iconic front covers which always included their signature wink with people varying from Madonna to Grace coddington.

It talks about subjects that some magazine may not even cover...people who are inspiration such as Aimee Mullins. Aimee Mullins is athlete, fashion model and actress however there is something a bit different about her she was born with a medical condition which meant both of her legs had to be amputated off. She has done some may incredible things in her life and praises her disability for letting to able to do all of it. She has walked in an Alexander McQueen show but with prosthetic boots, was the face of l'Oreal in 2011, competed in the Paralympians  and was voted last year by ZOO as one of the sexist Paralympians.

i-D magazine is one of the few magazine that when you turn the page you do not know what to expect. This is a quality i really admire about it.