Looking at previous i-D shoots and behind the scenes, they keep them pretty simple: clothing is the main feature and a lot of movement giving it a fun and relaxed vibe to the shoot.
Here is an example of one of the shoots from the recent 'wise up' issue which I got a lot of my research from for this project.
What
I really like about the shoot is they are using pretty quirky, ordinary people
giving them fun outfits to wear and also asking them personal questions like: what
is the best advice you have been given? This shoot was called 'You’re never too
young to be wise'.
However
I did not want my shoot to seem like it was exactly the same as an i-D shoot,
just taking elements from it. I referred back to my brief to get an idea of
what concept could be behind the shoot. '1 to 4 directional photographic
fashion images that celebrate and promote diversity for the human form. The
images should be high impact, capture the essence of All Walks philosophy'.
After re reading this brief only one thing came to mind the film 'Funny Face'
starring Audrey Hepburn and Fred Astaire. The whole plot of the film is similar
to All Walks philosophy. A photographer is trying to find a new model to go to Paris
to shoot the collection. But all the models in the industry are all the same
ridged, stiff like statues. He spots Hepburn's character that is an ordinary
Librarian and is enchanted by her 'funny face'.
These
clips show that they want a quality woman who has character, spirit and intelligence.
They want someone fresh and unusual much like what All Walks are trying to do
in the fashion Industry.
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