Consumer

The consumer for both the briefs are very similar as they are in the same competition and have the same ideas behind them; 

They are predominately women of all ages ranging from 16-70. They are people who read i-D magazine, have heard about All Walks of the Catwalk, they are people who love designers like Vivienne Westwood, Mark Fast and Alexander McQueen. Photographers like Nick Knight and Chen Man. 

Love fashion and have quirky style but are bored of seeing the same carbon copy of models in campaigns and walking down the run way. They want to see 'real' women have a higher impact in the fashion industry. It is for the young girls who are just getting a taste for fashion and want to be a model, glamorous etc. But has not 'real' figure to look up to just stick thin figure that are predominately unhealthy, this is often how young girls start to become really insecure in themselves and this can usually cause an eating disorder because they are comparing themselves to unrealistic ideals that are in magazines, that have been photo shopped and airbrushed to look like the ideal women, that no one naturally looks like.

I have placed my four photographs in the context of London fashion week as Campaign poster. However if I was to win this competition my work could be exhibited in Graduate fashion week. 

I overlayed some of my own images in the brochure for the exhibition at the national portrait gallery All Walks did, called SNAPPED. It was an exhibition promoting diversity with different age, shape and race models wearing  samples of British designers clothes. This photographs are powerful, striking and really show of the clothes. 

In the words of Fred Astaire ,'Every girl on every page of Quality has grace, elegance and bizazz now what is wrong with bring out a girl who has character, spirit and intellect '

My zine has a very similar consumer however they are interesting in also seeing the layout of a zine combined with the context of a magazine such as including an interview. 

It is a small inspirational little zine which will boost a woman's confidence for her to see a 'real' women who she may even see on the street and not think twice about but when she is put in front of a camera turn in to a model. A women who has is fun, has character, intellect and has quirky style. Each issue will be aimed at a different age group audience or like i-D include a combination of different topics some more relevant to a young age group and some to an older.