Lee Wallwork:
Is a Graphic Designer whos work is very consumper based. He looks at many different area such as Art direction, photography, branding....
His style is very crisp, clear and slick using different forms of technology.
His work that I particularly like is The Ted Baker Designs. He has experimenting with looking particularly at India but keeping the brand by infusing the classic design with an Indian twist through the uses of bright colours, spices and paisley designs. He has gone with one idea and stuck with it particularly creating the paper tuxedos making them sharp and sleek linking back to Ted Bakers British Brand.
His presentation is key and so clearly shown through colour, design and typography. He is clearly technology driven and good at using the tools.
From looking at his work it has woken elements in my own work that I can improve on and develop in.
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