i-D Magazine

'i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspire.'

The consumers of i-D can really vary because it is so diverse there is something for everyone in it. It gives off such a fun vibe particularly for the iconic front covers which always included their signature wink with people varying from Madonna to Grace coddington.

It talks about subjects that some magazine may not even cover...people who are inspiration such as Aimee Mullins. Aimee Mullins is athlete, fashion model and actress however there is something a bit different about her she was born with a medical condition which meant both of her legs had to be amputated off. She has done some may incredible things in her life and praises her disability for letting to able to do all of it. She has walked in an Alexander McQueen show but with prosthetic boots, was the face of l'Oreal in 2011, competed in the Paralympians  and was voted last year by ZOO as one of the sexist Paralympians.

i-D magazine is one of the few magazine that when you turn the page you do not know what to expect. This is a quality i really admire about it.  

Models......

Models...

The big question why should there be limits on what a model can be whether it is size, gender, age and race. The fashion industry continues to push for skinny, tall, young and even white models.

The size zero debate that has been going on for so many years and even though small changes are being made by designers.. size zero stays as the ideal model size.

Why???

When the average British women weighs 11st and is a size 14 

Why can't we see some more REAL people in the fashion industry

It has even gone as far as using male models who look quite antagonistic to model female clothing because they can have physically skinner frames. Example shown below of andrej pejic who has taken the industry by storm as a male modelling female designs.

The point of this competition is to push the boundaries of the models that are used in the fashion world and try and make it more diversified.

I did know where to begin at the beginning of this project.. However ever since the paralympian games in the UK the 'super human' (paralympian) have made a real name for them selves and made I think everyone aware of how incredible they. They are amazing role models.. know matter what has happened to these people that has give them their disability they push to win like anyone else. 

I researched and found out about a young  paralympian called Sally Brown who at only 18 has won a bronze medal. My dad had gone to an event when she had been awarded young sports personality of the year awarde and had a long dicusson with her so though I could maybe get in contact with her about being my possible model. 

She has very striking features with her quirky freckles and strawberry blonde hair and has her left arm up to her elbow. here are some images of her below.

  

This film above is her being interviewed about all her achievements

Locations

New project focusing on us locating are work in an external context. 

We had to enter our selves in to competitions in the outside world to get a feel of what sort of area we would like to go into after our degree. 

However the competitions that the University provided were not Art direction based which is the area I am working in. It has suprised me how I have moved into an area that is so technology based. 

I reasearched on my own and found a project that fitted exactly what I wanted my brief to be and I touched on it in my last project. It is about try to look at having more diversity in the fashion industry when it come to models: with size, gender, age and race. It is sponsered my the company 'All walks on the catwalk' and i-D. A company and magazine which I really look up to and love the things they do. 

in this link below it has all the details for the competition and the different areas you can enter yourself into 

http://diversity-now.allwalks.org/

 

Context

At the start of the project I wanted my audience to mainly be the fashion industry using light to manipulate the figure into thinking that it is something it is not eg using a a larger model and by using light and Photoshop manipulate the fashion industry into using in their magazine – Helene storey fine art base however with a fashion context- dressed and suits dissolving into water

helene storey- 'wonderland'

However that changed through the course of my project and became more fine art photography based trying to it unclear to the viewer what they are looking at because the images are stained by different effects such as my textured drawings, colour filters, and the wet plate effect.

My audience are the type of people that go to scream or whisper gallery two galleries I know about because a friend used to work there. 'Promotes and established artists along with innovative cotemporary talent' one artist at scream had light books on the walls Malgosia Stepnik similar ro my own work. 'Established as part of the London art scene showcase artist on a global platform', they are always looking for something new and different.My audience are the type of people who go to these galleries they want to see something a bit different techniques they have not seen before, be confused and intriguid. Art that is accessible to anyone who wants to see modern or contemporary art, anyone who has a passion for art/ photography they should have accessibility to it.

Layout similar to Tyler shields (shown below)photographs shown in a seqence. Or even in a gallery space and a massive version of my book on the wall human size so the audience can interact with turn these huge pages to see what layer has been taken off the to to reveal  the figure slowly.

Another place to put it in sex mode digestion a digital magazine that promotes fashion, culture and the arts with psychoanalytic angle which is something I have been looking at in my lecture and seminar, modern bodies freuds theories etc. Free and availed worldwide accessible to very one.

Photoshop effects on my images

 Manipulated my projected images in Photoshop by adding different layer gradually making them harder to realize what they are. Creating an image of mainly light but a  hints of the figure.

colour filter

hard light layer

colour filter warm red, adding a darken layer effect as well

printing them onto acetate and seeing what different formations look good, adding different effect. When turning each image over another bit of the figure slowely becomes clearer

Projecting onto the figure

Did another photo-shoot with a female model and projected my close up drawing and some of the wet plate effects on to her back, the back has been the main focus throughout my project has the biggest surface area to is perfect to project images onto.

I feel these photographs work really well certain lines fall right in certain places that complement the figure. They all have different effects some look like she is disease with spots on her back other barred wire almost and others with a feather like effect

Masking age and using displace filters

Masking age buy using different techniques in photoshop. Using light in these images to make the subject look older and area I was going to experiment with which is very prominent in the fashion industry (context?). However I realise I have already many aspect to my project and going into another area would maybe mean sacrifising some of the processes and experimentation I have done alreasy.

I feel these images where very succesful, However I decided I didnt want to go down this controversial subject and stick to the other element of my project that I had done

Displace filter

However I did use this image to experiment with displacement filters because we need to put the image on to a white garment. I used the image of the wet plate effect only on the back of the jacket. It is quite an intruging image. The grey and off white really contrast with the cream of the sleeve and the whole setting of the photograph